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About Us

You can trust us with your kids’ feet

You’re here because you love shoes [and so do I]. Trust me, you’re in the right place!

Shoes for kids and shoes for yourself.

You love shoe shopping online because you can do it 24/7 without the kids tagging along. That’s exactly why I created Tiptoe & Co back in 2013.

Shoes that make feet happy

As a Mum of two, I loved buying cute kids shoes. But I struggled to find shoes that my kids wanted to wear, shoes that were good quality, and shoes that weren’t on every pair of little feet in the playground.

Realizing there was a gap in the market for affordable kids shoes online that were high quality and fashionable, I created my own online store based in Perth. In 2019 I expanded to create a one-stop-shoe-shop for women who love a cute pair of kicks for their kids and a pair for themselves. You love to combine shipping, right?

You’ll save time and money by shopping with Tiptoe & Co, plus you can treat yourself too.

Shoes that stand out from the pack

Browse a mix of gorgeous Australian and international brands that bring you both quality and style and are still affordable. You’ll find modern trends paired with classics that suit every shoe wardrobe, for little and big feet.

Rest easy knowing I am an authorized stockist of all my brands, and I stand by every pair I sell.  I  test-drive all our products on my own kids first, so you can be sure they will stand up to the rigors of a busy childhood!

With over 1,000 five star reviews, that’s a lot of happy feet.

You’ll get the perfect pair, and fast

You need a friendly, easy online shopping experience, and that’s what you’ll find here. Helpful sizing information to help you pick the perfect pair, whether it’s for your feet or their feet! Fast, daily dispatch means you get your new shoes faster.

With a Happiness Guarantee, I’m happy when you are.